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Discover Winter 2013-2014 New products!
Big clean-up at the Mer de Glace: rendezvous 20 September next !
For Winter 15-16, our teams wanted to give our French brand a new life.
First, in product design – to be a better companion in everyday life, providing more technique for comfort, style and protection. More than ever, we will be a familiar, inclusive brand that strives to understand and respect today’s environments, in order to introduce people to its values of sharing and escape.
And second, by affirming what makes us different. This difference is in our genes. It involves instilling trust in each person, at each moment, forever. This difference is eco-responsibility. Championed by our staff, and driven by unique actions. Because our commitment never ends…
The Ecolife® label identifies products that are exemplary in terms of sustainability and that fit into a program of eco-design and eco-responsibility.
At Lafuma, awareness of our responsibility to people and nature is embedded at every level and in every department. Which is why Ecolife® also reflects an everyday mindset, shared by all company members through tangible actions, via working groups.
The annual clean-up of the Mer de Glace glacier in Chamonix is one of the initiatives that embody this commitment.