lafuma
Victor, Alfred and Gabriel Lafuma begin manufacturing bags in Anneyron (France).
The invention of the metallic frame revolutionises the backpack and coincides with the introduction of “paid” holidays
The “tyrolien” bag is used by the first French expedition to the Himalayas (Karakorum. Pakistan).
The Narwick expedition (Norway) “mobilises” 12,000 bags.
The backpack is part of
Paul-Emile Victor’s luggage.
The famous US newspaper
writes a report about the Lafuma bag
which triumphed over the Fitz-Roy with Lionel Terray.
First camping furniture collection,
born out of the brand’s know-how
with metallic tubing.
The first diversification “product”
for the company that co-founds the Spoga trade show for sport
and camping in Germany.
The famous multi-position chair
seduces relaxation fans.
50 year later, the Anneyron factory (France)
makes 300,000 per year.
Lafuma hires the alpinist Patrick Gabarrou
as technical adviser.
using the brands load-bearing know-how.
The company also launches a range of
“sleeping bags” and “tents”
Creation of a manufacturing subsidiary
in Sousse (Tunisia) and its first
commercial subsidiaries in Europe.
Catherine becomes the brand’s first
female technical adviser.
The challenge? To make this type of product easier
to fold and transport.
The principal characteristic
of this model is an elastomer piece
which allows it to fold automatically and
which also acts as a shock absorber.
With its unique and timeless design, it is
equally comfortable for sitting
or reclining.
An exceptionally clever product, which is compact as it folds up like
an “umbrella”. It is lightweight and can
be stored easily when not in use.
Over 400,000 of these famous chairs have been sold
in the last 20 years.
The brand begins manufacturing
technical clothing in its
Sarvar factory.
Lafuma launches its first collection
in parallel with its first
recycled cotton bag.
Release of the first technical GORE-TEX® jacket
costing less than 150 euros, in excess of 200,000 jackets sold.
Agreement signed on 23 April.
The prestigious company selects the Extrême 42,
the backpack designed by Patrick Gabarrou.
Lafuma is committed to working alongside
the largest world environmental
protection agency.
Nice, Hong-Kong and then Lyon are
the first cities chosen.
Lafuma releases its first
hiking shoes.
Lafuma launches the PROTECT 25 (co-signed by
the WWF).
The eco-design range extends to include
clothing and furniture.
Lafuma signs a licensing agreement
with LG Fashion and develops its own
production facilities in Nanjing, China..
As the brand launches its first equipment
designed to be worn two sizes smaller for trail running,
Corinne Favre and Karine Herry,
Team Lafuma Trail Running begin to feature on the podiums in this discipline.
This label identifies all products
that have an ecologically friendly design.
The eco-design collection extends to shoes.
The alpinists and climbers Christophe
Dumarest, Aymeric Clouet, Arnaud Petit
and Stéphanie Bodet join the team of
technical advisers.
As 2 new shops open in Annecy and Paris,
the company also seduces Internet users with
"lafuma-boutique.com"
1930 the skier is the first brand representation.
1950 the climber takes over from the skier.
1964 first common logo for the backpack/furniture.
1974 the logo incorporates the first letter of the brand.
1977 the logo adopts the tricoloured “L”.
1990 the poplar leaf symbolises the brand’s proximity to nature.
2000 the logo becomes orange.
2009 the capital letter strengthens the brand status and the more stylised leaf is more dynamic.
Lafuma sets up a joint-venture with
its Korean partner LG Fashion for
large scale development in China.
