3 LAFUMA BROTHERS LAUNCH THE BRAND
The invention of the metallic frame revolutionises the backpack and coincides with the introduction of “paid” holidays.
The “tyrolien” bag is used by the first French expedition to the Himalayas (Karakorum. Pakistan).
The first diversification “product” for the company that co-founds the Spoga trade show for sport and camping in Germany.
LAFUMA LAUNCHES CAMPING LINE”
Reknown alpinists such as Patrick Gabarrou, Catherine Destivelle, and Christophe Dumarest are part of Lafuma’s history.
THE SCHOOL BAG MAKES A COMEBACK
using the brands load-bearing know-how. The company also launches a range of “sleeping bags” and “tents”
Lafuma launches its first collection in parallel with its first recycled cotton bag.
sold for less than 150€
More than 200 000 pieces sold out”
Lafuma releases its first hiking shoes.
Lafuma launches the PROTECT 25 (co-signed by the WWF).
The eco-design range extends to include clothing and furniture.
1930 : the skier is the first brand representation.
1950 : the climber takes over from the skier.
1964 : first common logo for the backpack/furniture.
1977 : the logo adopts the tricoloured “L”.
1977 : le logo adopte le "L" tricolore.
1990 : the poplar leaf symbolises the brand’s proximity to nature.
2000 : the logo becomes orange.
2009 : the capital letter strengthens the brand status and the more stylised leaf is more dynamic.