SUSTAINABILITY AS PART OF THE BRAND’S DNA”
You see them in Lafuma’s offices practically every week: Thibault and Benjamin, from the AIR agency, help the brand to reduce its environmental impact. “We’re in touch with the design & development departments, and we hold a quarterly training meeting,” explains Thibault Liebenguth, who works closely with Vanessa Lappassat, the in-house lead on sustainability issues.
“The objective is to work on five main themes,” he adds. “The brand (communicating about the sustainability programme), the company (workplace life, with, for example, eliminating plastic cups), staff (setting up the Greenside Collective, an internal working group that focuses on sustainable development), products (eco-design) and suppliers (certification of factories in Asia).” AIR also trains Lafuma’s staff in chemicals regulations, so they can place stringent demands on the brand’s materials suppliers.
Over the past 2 years, one focus of Lafuma and AIR’s work together has been “the traceability of down and feathers in order to guarantee animal wellbeing,” says Thibault. “Starting with its summer 2016 collections, Lafuma will only use synthetic fill in its clothing and certified, traceable down for its sleeping bags. We’ve worked together to select the right suppliers, understand the problem, and embrace the undertaking.”
The effects are tangible and visible – from product design to the daily life of the business, and from factories to plastic cups…
help the brand to reduce its environmental impact”
There is nothing new about the Annecy-based brand’s efforts to look after the environment. To be precise, they date from 1992, and a partnership with nonprofit France Nature Environnement. The first backpack eco-designed by Lafuma went on sale in 2000, in conjunction with WWF. The brand has now developed its own internal eco-design label, Ecolife®; and is continuing its efforts with the ambitious target of eliminating PFC pollutants from all its products by 2020.
In 2000 Lafuma launches the “Project 25” in collaboration with WWF
Industrial and development constraints to reduce the products’s environmental impact.
For 2020, our target is ambitious : Lafuma is striving to completely abolish PFC in 2020.