23.03.2021

Partnership with France Nature Environnement


Lafuma and France Nature Environnement present their partnership around their respective environmental programs: ‘Outdoor Sentinels’ and the ‘Sentinelles de la Nature’.

1992 – 2020 : same battle, same partnership!

partenariat Lafuma et France Nature environnement

Nearly 30 years after their first partnership, Lafuma, a pioneering brand acting for environmental protection, presents today its reiterated commitment towards France Nature Environnement.
France Nature Environnement is the French federation of Environmental protection organisations. Founded in 1968 and supported by the French government since 1976, it is the spokesperson for a large citizen movement. The France Nature Environnement community (3500 French organisations and around 900,000 members!) associates with the Lafuma community on the basis of common values and missions: solidarity and humanism to protect the natural world.

Around two environmental programs:
‘Outdoor Sentinels’ and ‘Sentinelles de la Nature’

partenariat Lafuma et France Nature environnement

Lafuma and France Nature Environnement join forces around their respective environmental programs: Lafuma’s ‘Outdoor Sentinels’ and the ‘Sentinelles de la Nature’ from FNE.
Besides sharing a clear semantic connection, the two programs have a common mission: act and increase awareness for environmental protection.

Logos Outdoor Sentinels - Sentinelles de la nature

On one hand, Lafuma expands ‘Outdoor Sentinels’, a group of ambassadors committed to the environment, whose ecological projects are financially supported by Lafuma and shared with the community to raise awareness.
On the other hand, France Nature Environnement develops the ‘Sentinelles de la Nature’ tool, a mobile app allowing anyone to report harm being done to the environment to the organisation’s referrers, who then take over. Taking part in environmental protection becomes a lot easier: we won’t feel helpless anymore when coming across an uncontrolled landfill or a polluted stream when hiking.

Application Sentinels de la nature

In real terms, the ‘Outdoor Sentinels’ ambassadors from Lafuma will path the way becoming watchmen for environmental protection thanks to the ‘Sentinelles de la Nature’ app which they now use for all their outdoor escapes!

partenariat Lafuma et France Nature environnement
These two steps cater to the collective will and urgent need to act and commit to the environment.
Everybody has the power to become a nature watchman or an outdoor sentinel.
Photos : @celineducrettet