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An extension of Yann Arthus-Bertrand's artistic work and commitment to the environment, the GoodPlanet Foundation, recognized as being of public utility, aims to place ecology and humanism at the heart of consciousness and to arouse the desire to take concrete action for the earth and its inhabitants. The Foundation is the first place dedicated to ecology in Paris (Domaine de Longchamp) and offers a unique space for works and sharing, and supports hundreds of field projects around the world.
The GoodPlanet School, housed within the Foundation, is a 400 m2 space dedicated to awareness workshops for the general public, schoolchildren, companies and associations.
These workshops focus on six themes:
Since 1930, the French brand Lafuma has been imagining, designing and manufacturing technical and quality outdoor products , with the guideline of reducing its impact and contributing to environmental protection .
Sustainable development is in Lafuma's genes. This pioneering commitment is part of a global approach: from the history of the brand to its eco-designed products and its actions in the field, as well as its active and committed community.
From generation to generation, Lafuma brings together people who are passionate about nature and who want to leave their children a world in which it is good to explore. It is therefore quite natural that Lafuma is committed to the GoodPlanet School with the aim of passing on its knowledge.
For one year, Lafuma supports biodiversity awareness workshops on Wednesdays and weekends for the general public, schoolchildren, companies and associations at the Good Planet School.
For young and old alike, each workshop consists of a theoretical and then practical part such as a cooking class, a visit to a beehive or a vegetable garden or a treasure hunt.
This sponsorship is part of the 1% for the Planet, of which the brand is a member on its Equipment range. It will make it possible to raise the awareness of 1400 children to biodiversity and its stakes in 2021.
"I am sincerely looking forward to this collaboration with Lafuma. This support will enable us to raise awareness among more children about the preservation of biodiversity, at the GoodPlanet Foundation. This biodiversity, which is so fragile and fascinating at the same time, we owe it to ourselves to make it a precious asset to be protected.",
Yann Arthus-Bertrand, GoodPlanet Foundation founder
« It is with great enthusiasm and pride that we support the GoodPlanet Foundation. Since the 1990s, Lafuma has been committed to preserving the environment. In 2021, this is our only guideline. As a brand, we are conscious of our role to play, our share of responsibility to take and our power to take important action to ensure that nature regains its rights. It has never been as essential as it is today. It is what we must defend today to pass on tomorrow: that is what this new sponsorship is all about. »
Romain Millet, Lafuma general manager