24.08.2016

Discover Sylvain Bazin, the Lafuma's ambassador


 

 

Sylvain Bazin leads the life you dream about. He goes from country to country every month, trekking across long distances either on foot or by bike. Wherever the wind blows him in the world, he breathes in deeply so he can describe it all in articles and books.

Now, as a Lafuma partner, he’s going to give a voice to the people he meets and share his most beautiful trips and his most awe-inspiring landscapes via the pages of the Lafuma website. He won’t hold back on practical advice either... so listen carefully because Sylvain Bazin, 37, has a light and inspirational touch...

 

 

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Listen carefully because Sylvain Bazin, 37, has a light and inspirational touch...
What’s the thinking behind your partnership with Lafuma?

The main reason is that our two universes collide nicely. For several years now, I’ve angled myself towards hiking and trekking. I prefer travelling on foot or by bike. These days I’m most interested in roaming around under my own steam. I’m less and less competitive. Lafuma has refocused on its expertise in the field of hiking and active travel. To me, it feels like a fairly logical partnership!

What form will it take?

They will primarily be providing material and financial help to facilitate my projects. For my part, I’ll be supplying stories and photos to grow the community and feed communication about the brand through projects which are close to its heart. I may also give more thorough feedback on the products which I’ll be testing out on the ground – not under extreme conditions, but in intensive use.

What places are you travelling to next?

In June I’m leaving for the United States for two months to cycle from San Francisco to the Mexican border at San Diego, followed by the John Muir Trail and the Lake Tahoe tour. I’m also planning a trip in May that combines cycling, hiking and climbing up seven peaks in seven European countries. Then in April, I’ll be walking the Catalan route to Santiago de Compostela (I’ve notched up several of the stages in the past few years). In the autumn, I’m thinking about the path to Assisi and then I’d love to head to Asia and travel from from Tibet to Nepal, between Lhasa and Kathmandu.

That’s quite a programme! How would you describe Lafuma products?

They make products which are simple to use, which is what I think hikers look for these days. Products that are practical and convincing. Products that are strong enough to last and perform well enough not to be a burden – and which look good at the same time. For example, I started testing a Crossover backpack, which caught my eye because it has a back opening, making it more convenient than anything I’ve seen from other brands.

Walking is a job for you, then?

Yes, pretty much! As a journalist, I specialise in the outdoors – trail running, road running, trekking, active travel and the outdoor world in general. I write for the trade press (Wider magazine, Trek) and also for my own website and the websites of various partners – Terre d’Aventures, and Lafuma of course. My business revolves around writing and photography. I also write guidebooks and travelogues. Pilgrim Express, about my first trip to Santiago de Compostela came out in 2012 through Outdoor Editions and this year I’ll probably publish three titles, including my journey from Canterbury to Rome.

What do you think is behind the success of walking, hiking... and outdoor sports in general?

The values of outdoor life correspond to what we aspire to these days – time back for yourself and for nature, moments stolen away from a world where everyday stress and immediacy can take over. It’s important to have time to pause and reflect. These are basic needs for us, and the success of outdoor sports is linked to these needs. There’s a real appetite for spirituality, especially when it comes to hiking. The act of walking requires little effort which allows for quiet reflection in a place where a more direct relationship with nature is possible. These are deep trends, reflecting a new relationship with nature and time.

Interview by Guillaume Desmurs

 

 

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My business revolves around writing and photography.

Pilgrim Express, about my first trip to Santiago de Compostela came out in 2012 through Outdoor Editions and this year I’ll probably publish three titles, including my journey from Canterbury to Rome.

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Pilgrim Express,
about my first trip
to Santiago de Compostela