History

La marque

Who we are

A French brand, established in 1930, we make and sell clothing and accessories in a spirit of simplicity and accessibility to support slow travel on outdoor and urban terrain, in keeping with sustainable-development principles. We think the journey is part of the trip. Headquartered in Annecy, in the French Alps, we make our products in our factories in France, Hungary and China. We design and develop our ranges in-house with a small, agile and motivated team.

“
1930
3 LAFUMA BROTHERS LAUNCH THE BRAND
”

The backpack coincides with the introduction of paid holidays

The invention of the metallic frame revolutionises the backpack and coincides with the introduction of “paid” holidays.

The “tyrolien” bag is used by the first French expedition to the Himalayas (Karakorum. Pakistan).

First camping furniture collection, born out of the brand’s know-how with metallic tubing.

The first diversification “product” for the company that co-founds the Spoga trade show for sport and camping in Germany.

“
LAFUMA LAUNCHES CAMPING LINE
”

team spirit

Reknown alpinists such as Patrick Gabarrou, Catherine Destivelle, and Christophe Dumarest are part of Lafuma’s history.

“
1985
THE SCHOOL BAG MAKES A COMEBACK
”

using the brands load-bearing know-how. The company also launches a range of “sleeping bags” and “tents”

1993 : clothing, first collections

Lafuma launches its first collection in parallel with its first recycled cotton bag.

1993
the Sangar Jacket : 1st technical jacket made of Gore-Tex®

sold for less than 150€

“
More than 200 000 pieces sold out
”

2000
first steps into shoe market

Lafuma releases its first hiking shoes.

2000
first eco-designed backpack

Lafuma launches the PROTECT 25 (co-signed by the WWF).

2002
priority to sustainable development

The eco-design range extends to include clothing and furniture.

Lafuma logo evolution

Lafuma logo evolution since 1930 to 2009

1930 : the skier is the first brand representation.
1950 : the climber takes over from the skier.
1964 : first common logo for the backpack/furniture.
1977 : the logo adopts the tricoloured “L”.
1977 : le logo adopte le "L" tricolore.
1990 : the poplar leaf symbolises the brand’s proximity to nature.
2000 : the logo becomes orange.
2009 : the capital letter strengthens the brand status and the more stylised leaf is more dynamic.