Yann Arthus-Bertrand is a photographer, film director and president of the GoodPlanet Foundation. The GoodPlanet Foundation aims to raise awareness of current environmental and social issues. It implements field projects in order to act for the planet and its inhabitants, and thus offers everyone the opportunity to become an actor of change by committing themselves. In this context, Lafuma supports a series of biodiversity discovery workshops for children.

Eco-adventurer Anaëlle Marot leads the Azur Project with other women activists who criss-cross the seas, rivers and mountains of France, on foot, by bike, kayak and swimming, to raise awareness about water protection. For her, indignation about climate change can be transformed into positive action and everyone can act at their own level. This is the message she brings to her conferences, as TedX.

Thibault Liebenguth is a cofounder and consultant in sustainable development at 'AIR coop", agency that has been suporting the outdoor industry, and particularly Lafuma, in its impact reduction strategy for nearly ten years. He is also a member of the board of Protect Our Winters (FR and EUR), with whom he raises community awareness of the effects of climate change and pushes brands, territories and politicians to act to reduce the impact of outdoor practices. Finally, he is the father of two wood kids, who love spending time outdoors more than everything else.